Our project

Sera is a gift economy company that aims to make private health services accessible to everyone. We offer an innovative business model based on “pay it forward”. Our customers themselves choose the amount they pay in a predetermined scale for each service between a minimum price and a maximum price. All the amounts collected beyond the minimum price are redistributed in free care to people in need.

We have been testing this business model for more than 5 years in our two clinics in Rouyn-Noranda and Ste-Adèle. It is a success! We have accumulated more than $50,000 in donations, and have been able to offer more than 600 treatments for free.

Now is the time to take the next step. We want to spread accessibility throughout Quebec. We had the idea of ​​bringing together all the professionals in a web platform.

How it works? Professionals can register, create a profile and choose how often they participate in our model. Clients will be able to find the therapist who meets their expectations in terms of distance and availability. Clients can book their appointment and pay according to our voluntary price scale directly online.

Imagine if we have accumulated more than $50,000 in donations with a handful of professionals in our two clinics, how much we could accumulate if hundreds or thousands of professionals united in a platform like ours.

By joining our community, our members become the vectors of a community health movement with strong potential for outreach and social transformation.

Our Values


Access to services is part of our identity. It is towards this primary mission that all our decisions are oriented. In other words, Sera aims for social and financial prosperity in order to be able to expand its activities throughout Quebec, Canada and possibly elsewhere in the world.

Trust & transparency

Our business model is based entirely on the trust that customers place in us. If this trust is broken, the whole model will be in jeopardy. This is why trust and transparency is an integral part of the company towards its customers, but also through its internal team.


Consistency is the alignment between the values ​​and the actions of our company, our employees and our partners. All our decisions must be consistent with the company’s mission and aspirations. We use as a benchmark our ease in communicating all of our decisions with members of the SERA team, our clients and the general public.

Our story

It was in 2016 that Jean-Félix started the first Sera Clinic in Rouyn-Noranda. His goal: to prove that the wealth redistribution model worked. In 2017, Michaël Beauséjour started the second Sera Clinic in Ste-Adèle.

In the first two years, the two clinics obtained more than $25,000 and redistributed more than 300 free sessions.

After this success, work to launch the web platform started. After a few months of development, the project encountered funding problems and therefore had to be put on hold, after several tens of thousands of dollars had already been invested.

In 2021, Guillaume Paquet, an experienced programmer joins the team, an essential resource person for the continuation of the project. Then, André Normandin arrived to help market Sera.

The year 2022 promises to be busy since it will be the first time that the project will have its real chance of being tested on a large scale.

Our team

Here are the members of the crew who will participate in making our adventure a lasting and resilient experience!

Jean-Félix Perreault


Michaël Beauséjour


Guillaume Paquet


Andréa Normandin



The idea behind SERA

The idea behind SERA

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Which approach / professional should I choose?

Which approach / professional should I choose?

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community health

40,000 $



Free Cares




Number of Professionals


Total Number of Cares